Home | Financial Experience Design Conference by Mad*Pow
Register Today!


October 21 & 22, 2020

Boston, MA

What to Expect at FXD!

Take a look at video from FXD 2019, our third annual event that brought together leaders from USAA, Betterment, MetLife, Bank of America and many more. Join us in 2020 to learn, network and be inspired to design for change.

Building Connections. Making Change.

FXD is a highly curated program designed to provide attendees with a lasting impression that motivates action. It’s more than just a day of listening and learning. Our Mad*Pow experts will host a series of workshops and other interactive activities to connect while solving alongside other leaders across the financial services domain.

Check out photos and videos from past years:

2017 Photos2017 Videos
2018 Photos2018 Videos
2019 Photos | 2019 Videos

Want to Speak at FXD 2020?

Conference Themes

The themes for the 2019 Conference were carefully selected by our highly curated Advisory Board and include:

  • Driving and Promoting Behavior Change Design – how to design to achieve a change in behavior? How can we incorporate motivation into our processes?
  • What’s a bank and why do we need it? – discussion about the changes in attitudes about retail banking, why it exists and how it may change.
  • Designing for Wellbeing – what’s the corporate responsibility? – exploration of a company’s responsibility to design for wellbeing and review of case studies in designs that achieve wellbeing.
  • Design for All: Inclusivity & Diversity – how might we ensure that we do not design bias into the AI we create and begin to break down walls of structural racism, creating pathways for diversity and inclusion?
  • Building a Design Culture – different trends in organizational structures and how they promote or hinder innovation.
  • Interactive Share – Leaders sharing stories about design/innovation challenges and learning from each other.
  • Intrigue: Experience Research Outcomes – Shared examples where experience research helped surface surprising insights that helped influence a change in strategy.


Conference By

Mad*Pow created FXD in 2017 with a vision of addressing the issues and challenges across the financial services industry in an age of business model disruption and experience-based differentiation. With almost two decades of experience and design partnership with financial companies of all shapes and sizes, Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions.  Mad*Pow also has a Healthcare Experience Design (HXD) conference every Spring in Boston.

Follow the FxD Conference‏ @fxdconf